Insights to Power Social Good

The Importance of Building a Mobile Database and Relationship

Posted by Angela Whaley on Sep 24, 2010 5:00:00 AM

Despite the growing popularity of mobile giving campaigns, the ability to convert one-time anonymous donors into lifelong supporters remains a challenge that many nonprofit organizations are faced with today. mGive is dedicated to helping clients broaden their donor base by integrating a mobile component into their already existing communication and fundraising strategies. Through mGive’s platform, organizations can easily engage supporters and raise funds using text messages, social networks and mobile applications.

To execute a successful mobile strategy, mGive offers a variety of tools that enable clients to easily communicate through text messages, collect information, integrate with leading CRM systems, drive supporters to a website, request recurring donations, recruit volunteers, and much more.Begin developing a database of mobile supporters by introducing new and existing supporters to your mobile initiative. Simply encourage supporters to opt-in to your mobile database by texting a keyword to a short code (example: text EVENT to 50555) to begin receiving text message news and alerts containing important information related to your organization.

Now that you have created a mobile database, begin building a mobile relationship. Whether you have ten mobile subscribers or 10,000, it is critical to send regularlyscheduled outbound text messages to supporters that opt in. The messages can correspond to your email newsletter or inform your supporters about upcoming events, recent projects and campaign goals. Mobile is the first medium where you don’t have to wait for a supporter to come across your message. You can be confident that your text message will be delivered right to your supporter’s hand. Sending timely and relevant information will keep your supporters engaged and will help to build and strengthen the relationship.

Successfully generating a mobile database and building a lasting mobile relationship will help convert one-time anonymous donors into lifelong mobile supporters. Whether you want to rally volunteers for an upcoming event or ask for a donation, the mGive messaging platform enables you to instantly and effectively reach your supporters. Leveraging your relationships through mobile gives your supporters the opportunity to act, donate, and mobilize within seconds.

Want to hear more on this topic? mGive has been nominated to speak on this topic at the upcoming 2011 Nonprofit Technology Conference  (NTC). Please visit to cast your vote for the Best Practices – Communicating and Fundraising Using the Mobile Device session to learn more at NTC 2011.

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Topics: Social Good, Advanced, Mobile Engagement

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