Insights to Power Social Good

Mobile Accord's Humari Awaz Program and mGive's Text HAITI to 90999 Campaign Featured on Colorado Public Radio

Posted by mGive Team on Aug 24, 2010 5:11:00 AM

Humari resized 600“Secretary of State Hillary Clinton has a theory. For diplomacy to work outside embassy walls and state department dinners, you have to reach out to the people. One powerful way is through their cell phones. The state department has enlisted the help of a Denver company called Mobile Accord to do this,” said Colorado Public Radio’s Ryan Warner, host of Colorado Matters.

James Eberhard, chairman and founder of mGive and its parent company Mobile Accord, was featured in a segment of Colorado Matters titled Colorado Firm Aids Digital Diplomacy which aired on Colorado Public Radio last Friday. The segment featured a discussion between Eberhard and Warner regarding Humari Awaz, “Our Voice,” Pakistan’s first free mobile social network established by Mobile Accord, the U.S. State Department and Pakistan’s Ministry of Information and Technology. The broadcast also highlighted the crucial role mGive and Mobile Accord played in raising money for the earthquake victims in Haiti.

Launched in November 2009, the Humari Awaz program enables Pakistanis to build mobile-based networks that effectively allow the sharing of real time information across a nation. Powered by Mobile Accord, the network was established to link friends, families, and a range of other users - from farmers and resellers who want to share market prices, to businesses that wish to communicate with their staff on the road, to news outlets that want to share information with targeted groups. To date, the Humari Awaz program has connected over 1 million people and deployed over 350 million text messages with the U.S. State Department covering the costs of the first 24 million messages.

Additionally, shortly after receiving a phone call from the U.S. State department regarding the earthquake in Haiti, mGive partnered with the American Red Cross to provide the mobile giving platform behind the text HAITI to 90999 campaign. The unprecedented volume of donations seen during the Haitian relief effort led to the processing of upwards of 1,000 text messages per second and over $40 million in mobile donations, making the text HAITI to 90999 campaign the most successful mobile donation initiative to date.

To listen to the full interview, please visit|Colorado_Firm_Aids_Digital_Statecraft_.

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A Note from the Author
I just wanted to take a minute to introduce myself as you will be seeing more of my blog posts in the near future. My name is BreAnne (Bre) Zigich and I am the new Marketing and Communications Manager for mGive. In my new role, I will provide the strategic marketing direction and the voice of the organization. I graduated from Colorado State University in 2008 with a Bachelors of Science in Business Administration concentrated in Marketing, a minor in Biomedical Sciences, and a certificate in Entrepreneurship. I look forward to delivering more communications surrounding mGive and welcome your comments.

Topics: Mobile Fundraising, Social Good, Advanced, Innovation and Creativity, Disaster Relief

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