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Case Study: Incorporating Mobile Giving into Brand Standards

Posted by mGive Team on Jul 29, 2009 7:47:00 AM


Case Study: Incorporating Mobile Giving into Brand Standards- Defenders of Wildlife

Defenders of Wildlife is dedicated to the protection of all native wild animals and plants in their natural communities. We work with local communities, land owners and government leaders to encourage common-sense solutions that protect the interests of wildlife and people. Defenders of Wildlife signed up with to power their text message donation and communication efforts. Within two months of their campaign launch, the Defenders of Wildlife saw a significant amount of opt-ins and donations. This case study covers how they incorporated mobile into their brand standards.

Social Networking

Defenders of Wildlife leveraged their 50,000+ army of supporters on Facebook and MySpace to spread the word on how to donate and become involved though their cell phone.


At tabling events around the country, Defenders of Wildlife walked supporters though the text to give option along with other ways to get involved through mobile.  In addition, they offered incentives to supporters who made a mobile gift on the spot.

Print & Traditional Communication

Defenders of Wildlife featured their mGive campaign in their latest print magazine with a distribution of 300,000+ supporters. They also included the Mobile Giving Call to Action on card holders monthly statements for the next year-

With every purchase made on your Defenders credit card you are helping save [INSERT ANIMAL].
You can also Text WOLF to 90999. Give $5 to Save Lives!
Available on most carriers. Standard text messaging rates apply. Full terms at


By incorporating Mobile Giving into their brand standards, Defenders of Wildlife were able to raise over $2,000 in just two months through text message donations. With a conversion rate* of 80%, Defenders of Wildlife has built a solid mobile following.
Download the Case Study (PDF)

*% of mobile users confirming the donation

About mGive

In early 2008 mGive pioneered mobile giving in the United States, giving non-profits nationwide the ability to utilize the mobile channel for purposes other than messaging.  Since then, many major charities such as The United Way, UNICEF, Children's Miracle Network, and hundreds more have integrated mobile donations into their fundraising efforts.

mobile giving

Topics: Mobile Fundraising, Social Good, Advanced, Mobile Marketing, Animal Rights and Protection, Case Study

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