Insights to Power Social Good

Text-to-Donate Radio Promotion for the Boomer Esiason Foundation

Posted by mGive Team on Jun 1, 2009 5:36:00 AM

BEF resized 600mGive is excited about a newly introduced radio promotion campaign for one of our nonprofit clients, the Boomer Esiason Foundation (BEF). In a series of advertisements on WFAN 660 AM, Boomer and his co-host, Craig Carton, will be asking listeners to donate $5 by texting BOOMER to 90999. The advertisements are running periodically during their show, "Boomer and Carton," which can be heard on weekdays from 6:00 AM to 10:00 AM EST. Mobile donations for the Boomer Esiason Foundation are powered by mGive.

About the Boomer Esiason Foundation

Boomer Esiason was a star NFL quarterback in 1993 when his young son, Gunnar, was diagnosed with cystic fibrosis - a fatal genetic disorder that affects more than 30,000 Americans. Shortly thereafter, he launched the Boomer Esiason Foundation. The Foundation is a dynamic partnership of leaders in the medical and business communities that have joined with a core of committed volunteers to heighten awareness and education about cystic fibrosis, improve the quality of life for those afflicted with the disease, and provide financial support in the fight for a cure.

In 2008, the Boomer Esiason Foundation awarded over $1.5 million in scholarships to assist young people with cystic fibrosis pursuing undergraduate and graduate degrees. In addition to providing cystic fibrosis scholarships, the Foundation has set up a program to provide grants to cystic fibrosis patients in need of lung transplants. The BEF Lung Transplant Grants Program is designed to help families pay for expenses that are not covered by their insurance provider.

To give $5 to the Boomer Esiason Foundation, text BOOMER to 90999 or visit the Foundation's mGiving page on Facebook!

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Topics: Mobile Fundraising, Social Good, Intermediate

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