Insights to Power Social Good

American Idol- Text Donation Video

Posted by mGive Team on May 21, 2009 1:20:00 AM


Last night's conclusion of American Idol brought back memories of last week's episode where Alicia Keys appeared on the show and asked viewers to text ALIVE to 90999 to donate $5 to Keep a Child Alive.

Alicia Keys was joined on stage by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali clinic funded by Keep a Child Alive.

That night, Keep a Child Alive raised over $450,000 from more than 90,000 mobile donors. The campaign was powered by mGive's Mobile Donation service.

mgive keep a child alive

Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

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