Insights to Power Social Good

The Mid-Ohio Food Bank USx8 Campaign

Posted by mGive Team on Apr 21, 2009 4:54:00 AM


$40 latte resized 600The Mid-Ohio Food Bank is currently promoting its USx8 Campaign, in which every $1.00 received from donors translates into $8.00 worth of groceries for Ohioans in need. The campaign features catchy print ads intended to help viewers realize that small donations can have a dramatic effect. Instead of spending $5 on a latte, for example, one advertisement encourages viewers to make a $5 donation to the Mid-Ohio Food Bank- a small gift that translates into about $40 of groceries for community members in need.

We covered the Mid-Ohio Foodbank back in December.  View the Post.

With the help of mGive's mobile giving technology, this far-reaching impact is easily initiated through the simple and convenient act of texting USx8 to 90999 to give $5. Mobile donations for the Mid-Ohio Food Bank are powered by mGive.


Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

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