Insights to Power Social Good

Calling in Donations: Soliciting Donations Through Cellphone Text Messages

Posted by mGive Team on Apr 14, 2009 3:12:00 AM

Debra E. Blum wrote an excellent article about mobile fundraising for The Chronicle of Philanthropy. Citing Keep a Child Alive as an example, Blum talks about how mobile can be used to successfully boost fundraising for any organization. Keep a Child Alive's mobile giving campaign is powered by mGive. Blum discusses how agreements between cell phone carriers and organizations like the Mobile Giving Foundation have made it easier for nonprofits to effectively use mobile for fundraising. Before the Mobile Giving Foundation got involved, "text-message fund raising was a spotty and expensive endeavor," says Blum.

The article states that last year, 86 nonprofit groups ” including Keep a Child Alive and other organizations, like the United Way and chapters of the Salvation Army” held fund-raising campaigns under the auspices of the Mobile Giving Foundation that brought in nearly $500,000 from text-message donations.

More than 260 Million Americans ”or nearly 85 percent of the total population” have cellphones, according to the most-recent estimates available. And from June 2007 to June 2008, the latest time period for which data are available, Americans sent a total of more than 600 Billion text messages, a greater than tenfold increase from three years earlier.

Jim Manis, Chairman of the Mobile Giving Foundation, says that by next year he expects to be working with as many as 1,800 charities, raising as much as $11.5-million.

Calling in Donations: New deals make it easier for charities to solicit donations through cell phone text messages -Debra E. Blum, The Chronicle of Philanthropy (subscription needed)

mobile fundraising

Topics: Mobile Fundraising, Social Good, Advanced

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