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Mobile Voting Could Become Reality by 2012: VeriSign

Posted by mGive Team on Apr 7, 2009 10:20:00 AM

Mobile Marketer's Mickey Alam Khan recently published an article about VeriSign, Inc.'s predictions for the future of mobile application technology. As indicated by the article's title, VeriSign's messaging and mobile media division recently projected that voting by mobile devices could become a nationwide reality by 2012. "The success of the Obama presidential campaign last year using a combination of television, grassroots and the Internet with last-mile support from mobile is proof of the channel's potential," said Khan.

VeriSign also predicts increased mobile usage within a few other areas, including nonprofit fundraising. According to Khan, "VeriSign and the Mobile Giving Foundation expect that more than $5 million will be raised this year via mobile charitable giving." Mobile fundraising campaigns have been particularly successful for relief organizations like the American Red Cross, and it is likely that mobile giving will continue to "resonate with the mobile-savvy Generation Y audience." Also highlighted in the article is the fact that nonprofits can benefit from using mobile for purposes beyond fundraising. "Nonprofits will also encourage donors to opt into mobile programs to receive alerts, updates and news of events through SMS messages." The mobile device is increasingly being recognized by nonprofits and other organizations as tool by which direct and valuable connections can be established with constituents and donors.

Mobile voting could become reality by 2012: VeriSign -Mickey Alam Kahn, Mobile Marketer

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Topics: Mobile Fundraising, Advanced, Mobile Marketing, Mobile Engagement

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