Insights to Power Social Good

Keep a Child Alive Releases Red Carpet Mobile Video

Posted by mGive Team on Mar 31, 2009 4:25:00 AM

Keep a Child Alive has recently released a new video to promote its text message donation campaign. The clip features John Mayer, Tyra Banks, Queen Latifah, Justin Timberlake, and Alicia Keys asking fans to donate $5 by texting ALIVE to 90999. Alicia Keys, Co-Founder and Global Ambassador for Keep a Child Alive, knows from experience that powerful things can happen when celebrities use their publicity to promote a good cause. In the Fall of 2008, Keys raised over $40,000 in mobile donations by asking concert goers to text ALIVE to 90999. Mobile donations for Keep a Child Alive are powered by mGive.

Give $5 Text Alive to 90999 from keepachildalive on Vimeo.

The video is being released in the midst of Keep a Child Alive's student produced PSA contest. Participants in the contest will produce similar videos, encouraging viewers to donate $5 by texting ALIVE to 90999. Two Grand Prize winners will be selected to travel to Africa with Keep a Child Alive in January of 2010. We hope that the newly released red carpet video will raise awareness about the organization and the PSA contest that is currently underway!

For more information, and to read the official contest rules, visit

KCA's Red Carpet Video: Give $5 Text ALIVE to 90999

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Topics: Mobile Fundraising, Social Good, Intermediate

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