Insights to Power Social Good

Keep a Child Alive Mobile Giving Video Contest

Posted by mGive Team on Mar 23, 2009 4:57:00 AM


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Keep a Child Alive has come up with an innovative way to drive mobile donations and promote their Mobile Giving campaign within the youth community. The organization is partnering with STA Travel to host a student-produced Public Service Announcement contest. Eligible participants will produce a 60 second PSA video asking viewers to donate $5 by texting ALIVE to 90999. Donations will go towards life-saving AIDS medication for children in several African countries. The Mobile Giving campaign for Keep a Child Alive is powered by mGive.

Two Grand Prize Winners will each be awarded a free round-trip plane ticket to Africa to work with Keep a Child Alive on the ground for one week in January 2010! In addition, Grand Prize Winners will have their PSA aired on KCA TV (Youtube), on, and at KCA events throughout the year. The contest is currently underway, and ends on May 1, 2009! 

For more information and to read the Official contest rules, visit:

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

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