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mGive MMA Global Award Finalist

Posted by Stephen Joos on Oct 28, 2008 4:41:00 AM

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We are pleased to announce that the Mobile Marketing Administration has nominated Mobile Accord's mGive as a finalist for a MMA Global Award.

The MMA received submissions from companies around the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

Mobile Accord is a finalist in the Innovation for Creativity in Technology category for our work with Keep a Child Alive.  mGive launched the first ever ongoing campaign that allowed wireless subscribers to donate funds to nonprofit foundations.  We created, contemplated, designed, developed, and implemented the technology necessary to allow Keep a Child Alive to collect donations through the Alicia Keys 2008 concert series.  The campaign raised over $40,000 to help children in Africa who are the victims of the devastation caused by the AIDS virus.

"The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures." said Laura Marriott, president of the MMA.  The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA's Mobile Marketing Forum.

Mobile Accord is a pioneer in the nonprofit space, and has been working towards the vision of raising funds through mobile technology since 2005. Mobile Accord empowers and enables charities to harness the power of mobile technology to promote and fundraise for social causes from an almost ever-increasing donor base.  Mobile Accord now has over 45 mobile giving campaigns live in market, and ever more going through the approval process.

View the MMA Global Award Finalists Press Release

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Topics: Advanced, Mobile Marketing, Innovation and Creativity

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