Insights to Power Social Good

mGive Launches Facebook Giving 2.0

Posted by Stephen Joos on Oct 27, 2008 9:57:00 AM

Today we launched an update to our Facebook Giving application that offers expanded functionality, and increased branding for our mobile giving partners.  The Facebook application is available to mGive users only and is included in all mGive plans.

Not only does mGive's Facebook Giving application inform users about the organization's mission and goals, it allows Facebook Giving users to show support for the organization on their profile, and gives them the option to donate to the nonprofit via their mobile phone.

To add the application search Giving in Facebook, or visit-

Once you add the application, you have the ability to choose from a large list of nonprofits. This list grows every day, so check back if your charity isn't listed.  You can also send us an email to request a specific nonprofit.

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Each Nonprofit has a profile page where Facebook users can learn more and contribute to their charity.  When the user enters their phone number, they receive a text message confirming their $5 donation.  Upon confirmation, the donation is charged to their cell phone bill.

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To add the Facebook Giving box to your main profile wall, visit the main Facebook Giving page and click Add to Profile.  There is also an option to add it as a tab on your profile.

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Also on the Facebook Giving application page and user profile, statistics are displayed on how much money you have raised, how many people you have recruited, and how much your network has raised.

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Give the Facebook Giving application a try today-

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Topics: Strategies and Tactics, Intermediate, Fundraising Ideas

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