Insights to Power Social Good

Text or Treat for UNICEF

Posted by Stephen Joos on Oct 9, 2008 8:51:00 AM


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In 1950, UNICEF became a Halloween tradition when a group of children in Philadelphia donated $17 they received on Halloween. The Trick-or-Treat UNICEF box has become a staple each Halloween season. The small orange boxes are handed to children at schools and at various retail locations. To date, these boxes carried by children as they trick or treat for candy has collected approximately over $132 million.

This October, UNICEF opened the new media treasure chest with a slew of new digital initiatives, fundraising tools, and college level campaigns.  According to Caryl Stern, President and CEO of the U.S. Fund for UNICEF, "Reaching technologically savvy young people and engaging them on their level was essential for us not only to bring Trick-or-Treat for UNICEF into the 21st century, but also to underscore our commitment to do whatever it takes to save a child's life."

With a new take on the traditional orange boxes, UNICEF has launched a new fundraising campaign - 'Text or Treat for UNICEF'. Powered by mGive, the campaign allows to supporters to text "TOT" to 864233 (UNICEF) to make a $5 donation, or choose a favorite Trick or Treater to support.

cindy resized 600Cindy
Cindy is a pretty, pretty princess who never eats peas and always wears a dress, duh, she's a lady! Cindy is absolutely certain she will bring home the biggest bag of treats for UNICEF this year. If not: "DAAAADYYYYY!"

Help Cindy! Text "CINDY" to 864233 to give $5.

doogie resized 600Doogie
Doogie spent the whole summer mapping out the most effective box-filling route through his neighborhood and even developed a new form of "hyper-speed walking" so he can collect the most for UNICEF!

Help Doogie! Text "DOOGIE" to 864233 to give $5.

kitty resized 600Kitty
Kitty was going to be an angel this year but didn't like the scratchy wings.  Instead she plans to use her cat speed and reflexes to bound from house to house so she can fill her box for UNICEF.

Help Kitty! Text "KITTY" to 864233 to give $5.


thurston resized 600Thurston
Thurston Hoyt Boddington III, of the Exeter Boddingtons, has some big shoes (and a box) to fill this year. His older brothers Alistair and Fitzroy, his father Thurston Jr., and his Uncle Augustus are all first-class UNICEF helpers.

Help Thurston! Text "THURSTON" to 864233 to give $5.

Help support your favorite Trick or Treater by texting now!  For more info visit Text or Treat for UNICEF.

A nod goes out to our own CB Barthlow who helped write this amusing copy for UNICEF.

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Topics: Mobile Fundraising, Fundraising Ideas, Intermediate, Mobile Fun

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