Insights to Power Social Good

Mobile Giving & Obama's VP

Posted by Stephen Joos on Aug 13, 2008 6:46:00 AM


In the past, presidential nominees have announced their running mates to America via their televisions. But it seems that Barack Obama has decided to take a minimalistic approach, and has opted for a smaller screen. Monday, registered Obama supporters received this text message on their cell phones:

"Barack will announce his VP candidate choice through txt msg between now & the Conv. Tell everyone to text VP to 62262 to be the first to know. Please forward."

It's been said that you are never separated by more then six degrees from any one person on the planet, but because of texting and the 261 million cell phone users in the U.S. alone you can reach almost any one with the push of button. Word spreads fast these days and the message prompted a flurry of discussion and debate before the news even hit the web.

It wasn't until later that day that campaign site: posted this message.

"Barack is about to choose a running mate and he wants you to know first. You have helped build this movement from the bottom up, and Barack wants you to be part of this important moment."

"Important moment" seems like and under statement to most of us. Barack Obama hasn't made his announcement as of yet, and the anticipation has left most of us on the edge of our seats, cell phones within reach. When the phones do start to ring the response with be nothing short of explosive.

It's clear that the future is going to be mobile, and the public is embracing the change with open arms. America will be communicating and sharing information in way that has never been seen before, and the possibilities are boundless. Mobile giving has played a key roll in this transformation, having opened the lines of communication; people are not only able to share information, but give, and participate with the causes that they support. mGive has been, and will continue to be a dynamic part of the mobile evolution.

Mobile Giving

Topics: Intermediate, Mobile Engagement, Innovation and Creativity

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