mGive was delighted to attend the annual Blackbaud conference for nonprofit fundraisers, “BBCON 2013.” Our staff had a “super” time, which included meeting with attendees and discussing how to become a mobile superhero (see our Facebook page for some real action shots!). A highlight for us was presenting with Ann Maier from the National Geographic Society on Using the Mobile Channel: What the Man of Steel Can Teach You About Mobile.
“It was exciting to be with so many nonprofit leaders who shared great ideas for pushing into new frontiers of engagement,” said Brigette Swartz, mGive mobile campaign strategist. “Coming out of the conference, it’s clearer than ever that we live in a wireless world where the mobile phone is the gateway to building better engagement with supporters and donors.”
We heard a lot of valuable fundraising and engagement tips at BBCON2013, many of which were shared via Twitter. Here are a few of the best Tweets from BBCON2013, and some of our mTips for putting these ideas into action with mobile:
#bbcon "10% increase in donor retention can increase the lifetime value of a donor database by 200%"— Mrs. Morris (@RMorris74) September 30, 2013
mTip: The retention rate of mobile donors can top 90 percent. Recruit into your mobile network for a sustainable donor base.
Sixty percent of people who donate, visit the non-profit's website first. Make sure your story is on your website. #bbcon— Joy Oglesby (@joyoglesby) September 30, 2013
mTip: Fifty-seven percent of all Americans use their cell phones to go online, according to Pew. Optimize your website for mobile.
mTip: Mobile can revive lapsed donors. One client revived donors who hadn’t been active for up to five years. Try activating with mobile before archiving.
mTip: And 97 percent of them read their text messages and 85 percent of those do so within 15 minutes of receiving them. Use mobile to break through the communication clutter.
Want to learn how mobile can help you be a superhero? Download our 10 Principles of Fundraising with a Mobile Twist, or, better yet, contact us at 866-720-3350