Insights to Power Social Good

mSpiration: Some mTips for Making Good on bbcon2013 Advice

Posted by Elizabeth Same on Oct 8, 2013 8:40:00 AM


mGive was delighted to attend the annual Blackbaud conference for nonprofit fundraisers, “BBCON 2013.”  Our staff had a “super” time, which included meeting with attendees and discussing how to become a mobile superhero (see our Facebook page for some real action shots!).  A highlight for us was presenting with Ann Maier from the National Geographic Society on Using the Mobile Channel:  What the Man of Steel Can Teach You About Mobile.

 bbcon 2013“It was exciting to be with so many nonprofit leaders who shared great ideas for pushing into new frontiers of engagement,” said Brigette Swartz, mGive mobile campaign strategist.  “Coming out of the conference, it’s clearer than ever that we live in a wireless world where the mobile phone is the gateway to building better engagement with supporters and donors.”

We heard a lot of valuable fundraising and engagement tips at BBCON2013, many of which were shared via Twitter.  Here are a few of the best Tweets from BBCON2013, and some of our mTips for putting these ideas into action with mobile:

mTip:  The retention rate of mobile donors can top 90 percent.  Recruit into your mobile network for a sustainable donor base.

mTip:  Mobile content can be segmented and targeted.  Mobile can also be a gateway to your content rich web site or social media.  Apply targeting and segmentation to mobile for best results.

mTip:  Fifty-seven percent of all Americans use their cell phones to go online, according to Pew.  Optimize your website for mobile.

mTip:  Mobile can revive lapsed donors.  One client revived donors who hadn’t been active for up to five years.  Try activating with mobile before archiving.

mTip:  And 97 percent of them read their text messages and 85 percent of those do so within 15 minutes of receiving them.  Use mobile to break through the communication clutter.


Want to learn how mobile can help you be a superhero?  Download our 10 Principles of Fundraising with a Mobile Twist, or, better yet, contact us at 866-720-3350

Topics: Strategies and Tactics, Beginner, mSpiration, Social Good, Education, year-end

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