Insights to Power Social Good

Mobilize your Supporters on #GivingTuesday

Posted by Elizabeth Same on Nov 3, 2013 1:13:00 PM


#GivingTuesdayOn November 27,2012 a movement was started. It started with a great idea and grew into something huge. Over 2,500 nonprofits inspired more than 100,000 people around the nation to come together and officially kick off the giving season with #GivingTuesday.

With about 30 days left and more than 3,000 partners, we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday..

So, how does an organization make the most of a day dedicated to giving?

Use #GivingTuesday to kick start your mobile program and tap into the power of social media to empower followers to take action one-text-at-a-time.

“Technology and digital really have the ability to solve global problems and make this world a better place”, said Sharon Feder of Mashable in an interview last year.

Last year a small organization providing aid to military and their families used our mobile infrastructure to participate in #GivingTuesday. They used Facebook and Twitter to drive donations and share their success with supporters throughout the day . They shared emotional photos alongside their calls-to-action asking their followers to make a difference.

Every hour, they shared their story and asked people to make a $10 text donation, and they watched as text donations came pouring in to support our troops. Using social and mobile together allowed them to tap into a group of new donors.

As the day continued, the organization encouraged donors to use social media to challenge their friends to also become supporters. True to the #GivingTuesday message, it wasn’t just about a donation—it was about bringing a community together to lend a hand and change a life.

“You don’t have to be a billionaire, you don’t have to be a big name; everyone can be a philanthropist,” Said Aaron Sherinian of the United Nations Foundation last year in a video.

So how can you join the powers of mobile and social to bolster your #GivingTuesday efforts?

  • Share your story
    • Use social media to share images and stories of what you do and how each will help.
  • Ask your supporters to share
    • By using a mobile platform with mGive you can encourage donors to challenge friends to make a donation right through their text. Our Social Share tool allows donors to share a pre-crafted message on their social media sites. #GivingTuesday is about community and getting others involved to join that movement!
  • Start now
    • Let your supporters know you are participating in #GivingTuesday. Don’t just start asking the day of! Use this time to cultivate relationships with your current mobile community- or let your social media followers know you will be using mobile. Everyone is going to be asking, so make sure that your organizations ask is the one that counts.

To learn how you can become a part of the #GivingTuesday movement visit

If you are interested in using #GivingTuesday to kick-start you mobile program visit to pre-register for mGive’s free mobile infrastructure.

Already planning on using mobile during #GivingTuesday? Check out our webinar for tips and tricks.

Topics: giving season, Mobile Fundraising, Strategies and Tactics, mSpiration

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Resources to Mobilize Your Organization

2015 Text Donation Study

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