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It Can Wait

Posted by Ethan Kotel on Jul 11, 2017 9:22:49 AM


Help Us End Distracted Driving

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Don’t drive distracted.


I know, I know. I’m preaching already. As an auto-mechanic-turned-digital-marketer, this is an issue that strikes particularly close to home for me. I’ve seen, firsthand, the effects of distracted driving: men, women, children killed, thousands of dollars in damage, families split apart, lives irreparably changed.


In my time as an auto mechanic and professional driver, I learned very quickly that driving is a privilege. The very nature of the act itself is dangerous -- propelling ourselves forward several times faster than evolution ever prepared our bodies to move, piloting several thousand pounds of steel and aluminum upwards of sixty miles an hour, with little more than a couple inches of sheet metal and a pane of glass separating us from each other -- driving is a responsibility, and demands to be treated as such.


We are never alone on the road. To get behind the wheel of a 4,000 pound vehicle is not simply to take your own life into your hands, but the lives of every single other driver, biker, and pedestrian as well.


It is all too simple to take a life, to kill yourself, or worse, someone else. Cars and trucks grant each of us the power to do so, to kill, and the gravity of such power cannot be taken lightly.


Distracted driving is never ok. The advent of cell phones, in-car apps and screens, and the newfound expectation that each of us must be online, at any time, has given rise to a new wave of extraordinarily dangerous driving behaviors, which each of us are responsible for at any time.


Look, I’m not telling you anything you don’t know. My fear is that the knowledge of this danger does not translate into action. 98% of adults report that they know that texting while driving is unsafe. Despite this, however, 49% of adults still admit that they text while driving every day.


As I mentioned earlier, we are never alone on the road. Even if only half of drivers are texting, it still places the other half --who are not-- at risk of injury and death, including every passenger as well.


We are honored to be able to partner up with AT&T on their It Can Wait campaign, aimed at raising awareness of the dangers of distracted driving. We are proud to offer our text messaging platform to AT&T to use as an informational tool, allowing people to text in, not to donate, but to learn more about the stats, stories, and consequences of distracted driving.


Few campaigns have meant as much to me.


Why? Well, as I’ve said, I’ve seen firsthand what distracted driving can lead to. If you don’t want to take my word for it, here are some stats:

  • 9 Americans are killed every single day from crashes caused by distracted driving.
  • 25% of all car crashes involve the use of a cell phone.
  • 341,000 car crashes reported in 2013 involved the use of a cell phone.
  • It takes 5 seconds on average to send a text message. At 55 mph, 5 seconds is enough time for your vehicle to travel the length of a football field.

I urge you to please take a few minutes to watch this tremendously impactful video, provided by AT&T, regarding the dangers of distracted driving. This one, insignificant, behavioral change can end up saving your life, and saving the lives of others as well.


Take the #ItCanWait pledge


Download the AT&T DriveMode App to minimize distractions while driving


Look around the 360 experience  


I appreciate you hearing me out. This movement means a lot to me, and I trust that you will do your part to end the scourge of distracted driving.


Be well, and be safe,


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