Content marketing isn’t magic. It simply takes time.
Content marketing isn’t magic. It simply takes time.
Topics: storytelling, recovery, Emergency Preparedness, Distracted Driving, community, Writing, SEO, Events, Social Media Marketing, Digital Marketing, Marketing, Facebook, content, communication, Philanthropy, Disaster Preparedness, text giving, Higher Ed, charity, holiday season, giving season, nonprofit, Health and Social Services, International Aid, Cause Marketing, Social Good, Fundraising Ideas, Education, Disaster Relief, Mobile Marketing, Mobile Fundraising, Strategies and Tactics
You’re cruising along the freeway at 60 mph and you can’t stand that stupid song on the radio another second. The A/C is too high. Your kid is throwing crumbs at the baby. Your phone rings.
Any of these things can distract you while you’re driving. You think you need to look away from the road for just a quick second, and bam. It’s like you’ve just gone a block and half while staring at the clouds.
When we think of distracted driving, the first thing that comes to mind is a teen with a cell phone sending just that one little text, but anything that takes your eyes and your mind off the road is a distraction, and it’s super dangerous.
mGive is proud to be an agency partner for Represent.Us and extremely excited about the announcement of Jennifer Lawrence joining the board. The Represent.Us board is already a powerhouse including Adam McKay and David O. Russell. The stars are aligning with a combination of an incredible nonprofit, a passionate and influential board, and a leader in nonprofit marketing. mGive is certain that this all-star team can make the Represent.Us creed of “Fixing Corruption Can Change Everything” a reality. Jennifer Lawrence expressed her excitement about being part of this change in this recent Vanity Fair article.
Winston Cook, COO of mGive, when asked about the expectations for the coming year for Represent.Us, said, “It really is a perfect storm. Represent.Us has an incredible story, mGive has the platform to get that story to the masses via every digital medium using SMS, Google Grants, Email and Social Media Marketing. The star-studded board and passionate staff and volunteers will be crucial to getting the message of 'ending corruption' out. As we ignite the fire, change will be a foregone conclusion. mGive is proud to be a part of this vanguard!”
For more, watch Jennifer Lawrence teach students how government really works.
Everyone loves a good competition, especially when it’s for a great cause! mGive is proud to be partnering with Brackets For Good (aka BFG), a bracket-style fundraising tournament that helps nonprofit organizations raise much-needed funds and spread awareness. Think basketball’s March Madness, but for non-profits!
I’m the first to admit that I’m easily inspired. You may say I’m a dreamer, but I’m not the only one…
After attending the annual Cause Marketing Forum in Chicago last week, I headed back to Denver particularly inspired.
The collaboration between nonprofits and brands to promote social good and exchange of ideas had my head spinning. One of many examples includes Jeremy Heiman’s, presentation and a call-to-action for the audience to start “a movement, not a campaign” with this slide (tweeted by @mGive):
Today marks the day when over a billion people in 192 countries recognize and take action on the unique environmental challenges of our time. Activists and volunteers around the world are planting trees, organizing demonstrations, and cleaning up their communities to honor our Mother Earth. Imagine if you could find ways to harness the power of these types of significant events to increase the level of awareness and activation for your cause?
As nonprofit development and communications leaders, it can be a challenge simply keeping your head above water. With competing priorities and limited monetary, logistical and staff resources, nonprofit leaders need to maximize their effectiveness at every opportunity, including big events and awareness dates.
The Challenge: How can I capitalize on significant events to advance our mission and reach fundraising goals?
Collecting Data through Mobile for Cause Marketing
“People, who need people, are the luckiest people in the world,” sang Barbara Streisand. She almost got it right: People who need people…need data.
Cause marketing needs people. And getting people involved as donors or volunteers in your cause requires data. Having the right data means taking the guesswork out of your communication. It means reaching the right person with the right message at the right time. Most importantly, good data and the understanding of how to use it empowers you to build relationships with people who want to support your cause.
Cause marketing provides an excellent opportunity for data building. Partnering with a corporate or brand entity provides access to new audiences and lends credibility and cache to your organization.
Cell phone penetration in the U.S. is greater than 100 percent, making mobile a strong data acquisition and list building tool. Mobile phones are almost always close to the people you need. Americans have their phone within arm’s reach 19 hours per day. With phones almost always within their grasp, it’s no wonder that 85 percent of text messages are read within 15 minutes of receipt.
Cause marketing works. Cause sponsorship is expected to grow to $1.78 billion in 2013, a projected increase of 4.8 percent over 2012 (IEG Sponsorship report). Corporations want to harness their power for social good (and they know consumers reward those who do – there was a 39 percent increase in consumers who said they “would recommend” a cause related brand in 2012, according to Cause Marketing Forum) and non-profits welcome the added resources and credibility offered by a corporate brand.
Ask anyone around the halls of mGive what their favorite time of year is, and the response will almost always be the holidays. And no, it’s not because we finally receive our precious winter powder in the Rocky Mountains (note: we’re avid snowboarders and skiers!). It’s because during the holidays we see how creatively our clients weave mobile into their holiday giving campaigns. It’s the time of year where we are reminded of how meaningful and impactful our daily jobs are here at mGive.
Thanksgiving truly marks the start of the holiday giving season. It’s critical to the success of most nonprofits to take the time to thank those who continue to support, encourage, and inspire your cause! “Giving thanks” doesn’t have to be restricted to just one day of the year. So, how do you use SMS (text) particularly during the month of November?