Insights to Power Social Good

3 Things Your Executive Director Wants to Know About Mobile and Social Media

Posted by Yosuke Carter on Jun 13, 2014 5:46:00 PM

3-things-social-media-mobile-01Picture this. Two Development Directors (A & B) each spend $10,000 on a widget that is designed to improve fundraising results. Development Director A doesn’t quite understand how the widget works and rarely uses it. On the other hand, Development Director B educates himself (and even gets help from people who know most) about the widget. He uses it frequently and is constantly finding new ways to improve desired outcomes.

At the end of the year, the Development Directors share the ROI analysis with their Executive Director. Guess how their conversations went?

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Topics: Fundraising Ideas, Mobile Marketing, Mobile Engagement

5 Steps to Capitalize on Significant Events (like Earth Day)

Posted by Yosuke Carter on Apr 22, 2014 3:40:00 PM

Nonprofits should capitalize on significant events like Earth Day Today marks the day when over a billion people in 192 countries recognize and take action on the unique environmental challenges of our time. Activists and volunteers around the world are planting trees, organizing demonstrations, and cleaning up their communities to honor our Mother Earth. Imagine if you could find ways to harness the power of these types of significant events to increase the level of awareness and activation for your cause? 

As nonprofit development and communications leaders, it can be a challenge simply keeping your head above water. With competing priorities and limited monetary, logistical and staff resources, nonprofit leaders need to maximize their effectiveness at every opportunity, including big events and awareness dates.

The Challenge: How can I capitalize on significant events to advance our mission and reach fundraising goals?

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Topics: Fundraising Ideas, Cause Marketing, Environmental

5 things to remember from the mGive #GivingTuesday webinar

Posted by Elizabeth Same on Nov 9, 2013 6:00:00 AM

Use mobile during Did you miss our How Mobile Can Boost Your Nonprofit on #GivingTuesday webinar yesterday? Here’s a quick recap.

With a little under 30 days left and 4,000+ partners we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday.

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Topics: Strategies and Tactics, Beginner, mSpiration, Fundraising Ideas, year-end

Mobile Text Campaigns Ideas for Your End-of-Year Fundraising Campaign

Posted by Elizabeth Same on Oct 2, 2013 11:17:00 AM

End of Year Giving

Fall is rapidly approaching and you are probably busy finalizing your end-of-year giving plans. Have you considered using mobile as a way to tie it all together?

The first thing many people think about when it comes to mobile is text donations.  Mobile can indeed be used to ask donors for contributions but limiting mobile to that narrow role is like using the Internet just for email.  The Internet has many uses – and so does mobile. 

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Intermediate, Fundraising Ideas, Education, Mobile Engagement, year-end, holiday giving

mSpiration: Use Social Media to Drive Donors to Your Text Donation Campaigns.

Posted by Elizabeth Same on Aug 15, 2013 2:40:00 PM

social media donationsYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

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Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Intermediate, Fundraising Ideas

mSpiration: American Humanist Association Partners with mGive to Evolve Fundraising Strategy and Find New Donors.

Posted by Elizabeth Same on Aug 1, 2013 7:57:00 AM

Social Media ROIYour Latest mSpiration: Quick mobile ideas to mSpire your nonprofit organization to change the world--one text at a time.

Problem: Only 9% of nonprofits using Facebook can measure a return on investment, according to the 2012 Nonprofit Social Network Benchmark Report.


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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Fundraising Ideas, Mobile Engagement

Secretary Clinton: Text Donations for Pakistan Relief

Posted by mGive Team on May 19, 2009 8:44:00 AM

Today, Secretary of State Hillary Clinton announced a pledge of $100 million in humanitarian support for Pakistan. The aid is for the 1.2 million Pakistani civilians displaced by recent fighting in the Swat Valley.  In addition, she discussed a new way for Americans to help the relief effort through a text message donation campaign powered by Mobile Accord's mGive.  The SMS donation campaign asks supporters to text message the keyword SWAT to 20222 to donate $5.

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During "American Idol";

Posted by mGive Team on May 14, 2009 6:29:00 AM

For Immediate Release
Contact: Janet Staihar

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During "American Idol"

LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys' appearance on FOX's "American Idol" Wednesday night (May 13) raised an astonishing
$450,000 from more than 90,000 mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India. 

In a first for "American Idol," and a departure from traditional fundraising methods, Keys asked the show's 30 million viewers to use their mobile phones to give $5 by sending the text message ALIVE to 90999. Seconds after texting in, they received a message back asking for confirmation. Mobile donors confirmed by replying "YES" via text message. The $5 donation will be added to their next mobile phone bill.

To date, the "Give $5 Text ALIVE" campaign has raised more than $500,000 for Keys' cause. In addition to a co-founder, Keys serves as the group's global ambassador.

Keys was joined on American Idol by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali clinic funded by Keep a Child Alive. Noah captured the heart of Americans on the "Tyra Banks Show" in December, and has a popular video.

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Mobile Giving

Last night's Idol texting for Keep a Child Alive was powered by mGive in conjunction with the Mobile Giving Foundation. The brainchild of mobile technology pioneer James Eberhard, the mGive texting system is revolutionizing non-profit giving, creating a new base of low-dollar donors who can give without using cash or credit cards. Other well-known non-profits using mGive include the ASPCA, Clean Air-Cool Planet, Defenders of Wildlife, Feed the Children, and St. Jude Children's Research Hospital.

Eberhard, who founded his first mobile technology business when he was in his early 20s, is CEO of Mobile Accord, a mobile application service provider and cause marketing agency. Based in Denver, the firm's clients include political groups, universities, and corporate cause marketers in addition to major non-profit organizations.

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

Keep a Child Alive Mobile Giving Video Contest

Posted by mGive Team on Mar 23, 2009 4:57:00 AM

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Keep a Child Alive has come up with an innovative way to drive mobile donations and promote their Mobile Giving campaign within the youth community. The organization is partnering with STA Travel to host a student-produced Public Service Announcement contest. Eligible participants will produce a 60 second PSA video asking viewers to donate $5 by texting ALIVE to 90999. Donations will go towards life-saving AIDS medication for children in several African countries. The Mobile Giving campaign for Keep a Child Alive is powered by mGive.

Two Grand Prize Winners will each be awarded a free round-trip plane ticket to Africa to work with Keep a Child Alive on the ground for one week in January 2010! In addition, Grand Prize Winners will have their PSA aired on KCA TV (Youtube), on, and at KCA events throughout the year. The contest is currently underway, and ends on May 1, 2009! 

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

mGive Launches Facebook Giving 2.0

Posted by Stephen Joos on Oct 27, 2008 9:57:00 AM

Today we launched an update to our Facebook Giving application that offers expanded functionality, and increased branding for our mobile giving partners.  The Facebook application is available to mGive users only and is included in all mGive plans.

Not only does mGive's Facebook Giving application inform users about the organization's mission and goals, it allows Facebook Giving users to show support for the organization on their profile, and gives them the option to donate to the nonprofit via their mobile phone.

To add the application search Giving in Facebook, or visit-

Once you add the application, you have the ability to choose from a large list of nonprofits. This list grows every day, so check back if your charity isn't listed.  You can also send us an email to request a specific nonprofit.

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Each Nonprofit has a profile page where Facebook users can learn more and contribute to their charity.  When the user enters their phone number, they receive a text message confirming their $5 donation.  Upon confirmation, the donation is charged to their cell phone bill.

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To add the Facebook Giving box to your main profile wall, visit the main Facebook Giving page and click Add to Profile.  There is also an option to add it as a tab on your profile.

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Also on the Facebook Giving application page and user profile, statistics are displayed on how much money you have raised, how many people you have recruited, and how much your network has raised.

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Give the Facebook Giving application a try today-

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Topics: Strategies and Tactics, Intermediate, Fundraising Ideas

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