Content marketing isn’t magic. It simply takes time.
Content marketing isn’t magic. It simply takes time.
Topics: storytelling, recovery, Emergency Preparedness, Distracted Driving, community, Writing, SEO, Events, Social Media Marketing, Digital Marketing, Marketing, Facebook, content, communication, Philanthropy, Disaster Preparedness, text giving, Higher Ed, charity, holiday season, giving season, nonprofit, Health and Social Services, International Aid, Cause Marketing, Social Good, Fundraising Ideas, Education, Disaster Relief, Mobile Marketing, Mobile Fundraising, Strategies and Tactics
As 2018 comes to a close, we are taking time to reflect on all the good that happened this year.
Topics: storytelling, Giving Platforms, Text to Donate, Ask, Call-to-Action, Advertising, Marketing, Text donation, Philanthropy, Fundraising, mobile donations, mobile giving, charity, holiday season, giving season, mGive Blog, mgive, nonprofit, text to give, mobile marketer, holiday giving, Innovation and Creativity, year-end, Mobile Engagement, Social Good, Fundraising Ideas, Mobile Fun, Advanced, Mobile Marketing, Mobile Fundraising, Strategies and Tactics
Your mobile phone is your personal app...your connection to your community, your connection to the world
… did you know that most smartphones have a stronger computer than the computers that put the first astronauts on the moon?
Holy MOON DUST Batman!
Mobile technology is the Next Generation way to engage with donors. And it’s not limited to youth alone. Everyone seems to be hyperactive on their phone these days.
I’ll admit it, I am newbie when it comes to the digital marketing world. However, I totally love it and I am uber eager to immerse myself in it. Since I started my career in the nonprofit space back in 2008 I feel I have learned a lot about nonprofits.
Now I have been presented the opportunity to cross over into a new role where I am going to get to merge my nonprofit knowledge with digital marketing. And you would think I would be super excited to do so. I sure thought I was. But then I was hit with a reality you wouldn’t think my personality would have. I am afraid to post things online. You see I am a feisty red-headed Italian from Boston. Holding back on what I say has never been an issue for me. But now as I have this new role representing my organization, I realized that I speak freely in the verbal/face-to-face world but when it comes to the digital world, I have FOPO: Fear of Posting Online. Fear that what I say could be interpreted incorrectly, reflect poorly on my organization or even cause loss of member support. No one in any organization wants to be the person who caused that right? So do you know what I have done when that happens? Nothing. I posted nothing. I can recall numerous times where I didn’t think my post was perfect so I posted nothing at all. In this case no news is not necessarily good news.
A few years ago I ran the Denver Rock-n-Roll Half Marathon and a spectator had a sign up that said “your leg pain is temporary but your Facebook post will live forever!” Not only was it funny but how true it really was. He was right. I had thought about my post-race Facebook post almost the entire time I trained in the previous months. Since I had only told a few people I was training my Facebook post was going to be the time that I shared it with the world, well maybe not the world but my 800+ friends at least. If everyone managing an organization’s social media or digital marketing are stressing about their post(s) many months in advance, it’s no wonder why there isn’t much being said on social media from within these organizations. Especially when you consider the multitude of traditional and social media platforms used to address supporters.
Since our online persona is a documented reflection of our actual lives we are extra careful to be sure we portray ourselves as we want to be seen. But the digital space feels like we have to analyze ourselves and our messages more than usual and it’s in the back of our minds that it’s in writing and saved online forever….YIKES no wonder I have FOPO. But since we want our digital persona to be as dynamic as our real life persona we have to get over FOPO and show the world how amazing we really are. In case you still have a slight case of FOPO, there is also the lovely delete button in case something is published that has a grammatical or spelling error (though that’s a separate blog post talking about what 140 characters or less is doing to our language and grammar skills). The point is that over time, sharing content becomes easier and you’ll tend to wring your hands less over that message. Your supporters are following you because they want to hear from you so share your message!
So let’s all agree that we are going to shed our FOPO. Creating content and a digital presence is easier than you think and gets more comfortable as you do it more often. Just like real-life networking. So don’t be afraid to digitally network. Be yourself and be proud of your thoughts and ideas. Chances are you’ll find some great people who want to engage with you and your organization.
To recap from Part 1…
According to the 2015 Nonprofit Content Marketing Bechmarks, Budgets and Trends—North America Report, 35% of nonprofits say that their organizations are effective at content marketing. To help increase these numbers, we've compiled 3 awesome resources for your 2015 editorial calendar.
Before we dive into those, let's cover the basics:
Picture this. Two Development Directors (A & B) each spend $10,000 on a widget that is designed to improve fundraising results. Development Director A doesn’t quite understand how the widget works and rarely uses it. On the other hand, Development Director B educates himself (and even gets help from people who know most) about the widget. He uses it frequently and is constantly finding new ways to improve desired outcomes.
At the end of the year, the Development Directors share the ROI analysis with their Executive Director. Guess how their conversations went?
You stand at the door and look desperately at your departing guests, leaving your party too early.
“Wait, don’t go – the real fun is about to begin!”
Perhaps you get that same pit-of-your stomach sick feeling when your donors opt-out of your email or phone lists. If only they would stick around for the good stuff!
But when it comes to managing your mobile network of supporters you don’t have to say goodbye too soon -- if you do things right.
Cause marketing works. Cause sponsorship is expected to grow to $1.78 billion in 2013, a projected increase of 4.8 percent over 2012 (IEG Sponsorship report). Corporations want to harness their power for social good (and they know consumers reward those who do – there was a 39 percent increase in consumers who said they “would recommend” a cause related brand in 2012, according to Cause Marketing Forum) and non-profits welcome the added resources and credibility offered by a corporate brand.
Jenifer Snyder, Executive Director of The mGive Foundation, recently took on the challenge of this month's Nonprofit Blog Carnival - to write a letter to Board members about something that drives her crazy... with a Dr. Seuss feel.