Insights to Power Social Good

Mobile Fundraising and Communication: Smartphones vs. PCs?

Posted by mGive Team on Feb 10, 2011 7:24:00 AM

Remember those days when everyone in the fundraising space didn’t give email and online a chance? Back then, cold calling and direct mail were the cash cows, and there had been very little innovation in terms of fundraising technology for decades. Well all of that changed in the late 90s into the 2000s, and it’s about to change again.

About 74% of the US population has access to the internet, whereas 91% of us are wireless subscribers. Additionally, the average American has about three email addresses, addresses that change whenever we change jobs. But our mobile phone number has become an auxiliary Social Security number, as we now take our mobile numbers wherever we go. And most of us read our text messages within 15 minutes of receipt. Email? Forty-eight (48) hours.

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Topics: Mobile Research, Mobile Fundraising, Advanced

PEW Study- Mobile Internet Use

Posted by mGive Team on Aug 3, 2009 7:24:00 AM

PEW Study- Mobile Internet Use

The Pew Research Center's Internet and American Life Project recently released a report with some interesting new information regarding wireless internet use among Americans. The report focuses primarily on the two devices that Americans use most commonly to access the wireless internet- laptop computers and mobile phones. As the study reveals, Americans place a high degree of value on the convenience of "on-the go" wireless access, as offered by cell phones and smart phones: "As the capabilities of the cell platform are expanding, so are the reasons for which people value the device." Pew found that people value mobile internet access not only because it permits them to stay connected with other people, but also because it allows them to easily access and share information online.

According to the report, some 32% of cell phone and smart phone users have accessed the internet on their mobile device, with 23% doing so on a daily basis. This is good news for mGive partners. In addition to fundraising and communicating via text message, mGive partners have access to a mobile web option. Available as an add-on for all donation packages, mGive offers donor data collection and donations via mobile allowing nonprofits to connect with constituents through the mobile web. To view a demo of this service text DEMOWAP to 90999. Give it a try now!

Download the full report (PDF)
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Topics: Mobile Research, Social Good, Advanced

Case Study: Using Mobile Giving at Celebrity Events- Keep a Child Alive

Posted by mGive Team on Jan 16, 2009 3:19:00 AM

We've decided to release our Keep a Child Alive Case Study on our blog. Original content is below along with a link to download the full PDF at the bottom. start a virus resized 600
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Topics: Mobile Research, Mobile Fundraising, International Aid, Advanced, Case Study

Mysterious Millenials

Posted by Stephen Joos on Jul 24, 2008 2:27:00 AM

Millennials and Mobile Giving are increasingly being lumped together, but what does that mean to your organization? How do you reach these Millenials? What are the characteristics of this "plugged-in" generation? JessieX explores Millenials and what they mean to your organization in an informative audio clip. Check it out below.

Millenials and Mobile Giving

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Topics: Mobile Research, Mobile Engagement, Mobile Fundraising, Strategies and Tactics, Advanced

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