Insights to Power Social Good

How to Touch Hearts and Boost Donations

Posted by Angela Whaley on Dec 5, 2018 7:27:29 PM

First, if you are reading this, thank you for being here. We share a profound yearning to make the world a better place. 

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Topics: Digital Marketing, Marketing, content, Fundraising, holiday giving, year-end, Social Good, Fundraising Ideas, Strategies and Tactics, storytelling

April is Distracted Driving Month

Posted by mGive Team on Apr 27, 2018 2:45:00 PM

att_icw_logoYou’re cruising along the freeway at 60 mph and you can’t stand that stupid song on the radio another second. The A/C is too high. Your kid is throwing crumbs at the baby. Your phone rings.

Any of these things can distract you while you’re driving. You think you need to look away from the road for just a quick second, and bam. It’s like you’ve just gone a block and half while staring at the clouds.

When we think of distracted driving, the first thing that comes to mind is a teen with a cell phone sending just that one little text, but anything that takes your eyes and your mind off the road is a distraction, and it’s super dangerous.

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Topics: mSpiration, Social Good, Cause Marketing, nonprofit, mgive, mGive Blog, Press Releases, AT&T, Distracted Driving

mGive is Proud to Partner with Represent.Us

Posted by mGive Team on Mar 13, 2018 4:47:21 PM

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mGive is proud to be an agency partner for Represent.Us and extremely excited about the announcement of Jennifer Lawrence joining the board. The Represent.Us board is already a powerhouse including Adam McKay and David O. Russell. The stars are aligning with a combination of an incredible nonprofit, a passionate and influential board, and a leader in nonprofit marketing. mGive is certain that this all-star team can make the Represent.Us creed of “Fixing Corruption Can Change Everything” a reality. Jennifer Lawrence expressed her excitement about being part of this change in this recent Vanity Fair article.

Winston Cook, COO of mGive, when asked about the expectations for the coming year for Represent.Us, said, “It really is a perfect storm. Represent.Us has an incredible story, mGive has the platform to get that story to the masses via every digital medium using SMS, Google Grants, Email and Social Media Marketing. The star-studded board and passionate staff and volunteers will be crucial to getting the message of 'ending corruption' out. As we ignite the fire, change will be a foregone conclusion. mGive is proud to be a part of this vanguard!”

For more, watch Jennifer Lawrence teach students how government really works.

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Topics: mSpiration, Social Good, Cause Marketing, nonprofit, mgive, mGive Blog, Press Releases

The Inspire Change Podcast, Episode 5: Nonprofit Spotlight with Andrea of Youth on Record

Posted by Ethan Kotel on May 9, 2017 11:05:22 AM

Inspire Change: A Podcast for Nonprofits

This week, the Inspire Change Podcast hits the road, joining Andrea Viarrial-Murphy LIVE in the offices of Youth on Record. Andrea wears many hats at YOR, and she was kind enough to take some time out of her busy day to discuss the challenges that face a small, local nonprofit, elliciting support from your home city, planning and executing exciting events, and so much more.

Youth on Record has nearly 5x as many volunteers as they do staff, and Andrea has a ton of insight into how to find dedicated and hard-working volunteers. Listen in below, grab your notebook, and let's learn some new strategies!

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Topics: Fundraising, nonprofit, Social Good, Mobile Engagement, Podcast, Social Media Marketing

The Inspire Change Podcast, Episode 4: Nonprofit Campaign Strategy with Angela Whaley

Posted by Ethan Kotel on May 2, 2017 10:18:46 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, Angela Whaley hops on to discuss campaign strategy, donor messaging, and effective campaigns she's seen conducted by nonprofits in her ten years of working with them. We dive deep into building and maintaining an active email and mobile subscriber listsegmenting that list for targeted campaign sends, and much, much more. Listen in below!

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Topics: Fundraising, nonprofit, Social Good, Mobile Engagement, Podcast, Social Media Marketing

The Inspire Change Podcast, Episode 3: Emotional Messaging with Jeff Mannel

Posted by Ethan Kotel on Apr 18, 2017 11:01:10 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, Jeff Mannel joins us to speak about emotional messaging. Speaking to your supporters' emotions is crucial to crafting effective donation asks, marketing campaigns, and recruitment materials. Jeff, a minister with over 30 years experience, is well versed in messaging to people's emotions, and joined us to share lessons that are directly applicable to nonprofits. Listen in below!

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Topics: Fundraising, nonprofit, Social Good, Mobile Engagement, Podcast, Social Media Marketing

The Inspire Change Podcast, Episode 2: Business Development for Nonprofits

Posted by Ethan Kotel on Apr 11, 2017 6:00:00 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, I was lucky enough to sit down with Winston Cook and Jonathan Bray, two bonafide experts in business development and marketing. We had an amazing conversation, almost an hour long, packed to the gills with tips, tricks, and strategies to help increase your nonprofit's fundraising potential. Listen in below!

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Topics: Fundraising, nonprofit, Social Good, Mobile Engagement, Podcast, Social Media Marketing

The Inspire Change Podcast, Reborn

Posted by Ethan Kotel on Apr 3, 2017 1:53:35 PM

Inspire Change: A Podcast for Nonprofits

It is my privilege to present to you: The Inspire Change Podcast. 

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Topics: Fundraising, nonprofit, Social Good, Mobile Engagement, Podcast, Social Media Marketing

5 Ways to Support Social Good

Posted by Ethan Kotel on Mar 30, 2017 1:21:33 PM

 

How to Engage, Inspire, and Inform

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Topics: Fundraising, nonprofit, Social Good, Mobile Engagement

FOPO: The Latest Phobia and How to Get Rid of It

Posted by Lori Rizzo on May 7, 2015 2:06:48 PM

FOPO: Latest Phobia and How to Get Rid of It

I’ll admit it, I am newbie when it comes to the digital marketing world. However, I totally love it and I am uber eager to immerse myself in it.  Since I started my career in the nonprofit space back in 2008 I feel I have learned a lot about nonprofits.  

Now I have been presented the opportunity to cross over into a new role where I am going to get to merge my nonprofit knowledge with digital marketing.  And you would think I would be super excited to do so. I sure thought I was. But then I was hit with a reality you wouldn’t think my personality would have. I am afraid to post things online. You see I am a feisty red-headed Italian from Boston. Holding back on what I say has never been an issue for me. But now as I have this new role representing my organization, I realized that I speak freely in the verbal/face-to-face world but when it comes to the digital world, I have FOPO: Fear of Posting Online. Fear that what I say could be interpreted incorrectly, reflect poorly on my organization or even cause loss of member support. No one in any organization wants to be the person who caused that right? So do you know what I have done when that happens?  Nothing.  I posted nothing. I can recall numerous times where I didn’t think my post was perfect so I posted nothing at all. In this case no news is not necessarily good news.

A few years ago I ran the Denver Rock-n-Roll Half Marathon and a spectator had a sign up that said “your leg pain is temporary but your Facebook post will live forever!” Not only was it funny but how true it really was.  He was right. I had thought about my post-race Facebook post almost the entire time I trained in the previous months. Since I had only told a few people I was training my Facebook post was going to be the time that I shared it with the world, well maybe not the world but my 800+ friends at least.  If everyone managing an organization’s social media or digital marketing are stressing about their post(s) many months in advance, it’s no wonder why there isn’t much being said on social media from within these organizations. Especially when you consider the multitude of traditional and social media platforms used to address supporters.  

Since our online persona is a documented reflection of our actual lives we are extra careful to be sure we portray ourselves as we want to be seen.  But the digital space feels like we have to analyze ourselves and our messages more than usual and it’s in the back of our minds that it’s in writing and saved online forever….YIKES no wonder I have FOPO.  But since we want our digital persona to be as dynamic as our real life persona we have to get over FOPO and show the world how amazing we really are.  In case you still have a slight case of FOPO, there is also the lovely delete button in case something is published that has a grammatical or spelling error (though that’s a separate blog post talking about what 140 characters or less is doing to our language and grammar skills).  The point is that over time, sharing content becomes easier and you’ll tend to wring your hands less over that message.  Your supporters are following you because they want to hear from you so share your message!  

So let’s all agree that we are going to shed our FOPO.  Creating content and a digital presence is easier than you think and gets more comfortable as you do it more often. Just like real-life networking.  So don’t be afraid to digitally network. Be yourself and be proud of your thoughts and ideas.  Chances are you’ll find some great people who want to engage with you and your organization. 

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Topics: nonprofit, Strategies and Tactics, Social Good, Intermediate, Mobile Marketing

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