Insights to Power Social Good

Awareness Campaigns & Mobile: Why They Are A Match Made In Heaven

Posted by Lori Rizzo on Feb 20, 2015 12:48:00 PM

Awareness campaigns are a pretty common event among most nonprofits. Whether it is an awareness day, week or month, there is an awareness campaign for pretty much everything.  Are people really more motivated to partake in something because it has great exposure? Well, if I have learned anything from the NFL’s Pink October and ALS’ Ice Bucket Challenge campaigns, it is an unequivocal YES!  How can you as a nonprofit leader use this momentum to help increase participation from your supporters not only during the awareness campaign but all year long too?

Graphic_Your_Awareness_Campaign__Mobile_Blog_20150219_v2

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Topics: Strategies and Tactics, Intermediate, Mobile Engagement

The Donor’s Journey: From First Click to Loyal Supporter

Posted by Elizabeth Same on Mar 28, 2014 1:15:00 PM

Phone_and_keyboarddrew Wallace (yes - he spells his name with a little d!), Inbound Marketing Consultant for HubSpot, joined our own Angela Whaley, mGive Client Experience Director and Yosuke Carter, mGive’s Marketing Manager, to discuss the mobile donor’s journey. The webinar was full of great tips and tricks for turning anonymous website clicks into loyal constituents.

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Topics: Strategies and Tactics, Beginner, mSpiration, Education

Mobile is More – Use it to Disrupt the Nonprofit Sector -- VIDEO

Posted by Elizabeth Same on Mar 21, 2014 9:17:00 PM

mobile_powerThis month’s Nonprofit Blog carnival is all about disrupting the nonprofit industry. How do you shake things up to drive social good? Here at mGive we couldn’t be happier about this topic! We have been disrupting the nonprofit industry for the past six years!

But before we shake things up, let’s get one thing straight; mobile is a disruption to the industry… not the donors. If your supporter gives you their mobile number, saying they want to be messaged, then that means you should message them!!

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Topics: Mobile Fundraising, Strategies and Tactics, Mobile Engagement

Stink at Donor Retention? Use Mobile – Part One.

Posted by Elizabeth Same on Mar 7, 2014 1:50:06 PM

NPEngage_part_1Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.

We loved the post so much that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We will be covering four pieces of advice over the next three weeks. Check out the first four tips, and don’t forget to come back next week for more!

  1.        Mark Rovner, founder and CEO of Sea Change Strategies
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Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Education, Mobile Engagement

From One President to Another

Posted by Elizabeth Same on Feb 21, 2014 11:36:00 PM

Feb_blog_carnival_photoDear President,

From one president to another, there is something I want you to know.

Like most organizations, you have no shortage of challenges. Donations are down and attrition is at an all-time high - 61% to be exact. The latest reports show that for every 100 donors an organization gains, they lose 105. Those are some pretty shocking numbers! Leaders such as yourself are being asked to creatively combat these challenges with innovative solutions. In order for your organization to see continued success in mission delivery and fundraising, you must move in the direction of your donors and program beneficiaries. Fortunately, the answer is right in front of you.

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Topics: Strategies and Tactics, Intermediate, Mobile Research, Innovation and Creativity

Webinar Recap: 5 Steps to Successfully Launch Your Mobile Campaign

Posted by Elizabeth Same on Dec 16, 2013 9:32:00 AM

Webinar_Recap_12112013You know the world is going mobile, it’s 345 million subscribers strong in the U.S. You see it every day with your constituents, your friends and even yourself. But how do you channel that power for your nonprofit?

Last week, Angela Whaley, director of client experience and Brigette Swartz, senior mobile campaign strategist joined Yosuke Carter, marketing manager, for a webinar on the 5 Steps to Successfully Launch Your Mobile Initiative.

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Mobile Engagement

5 things to remember from the mGive #GivingTuesday webinar

Posted by Elizabeth Same on Nov 9, 2013 6:00:00 AM

Use mobile during Did you miss our How Mobile Can Boost Your Nonprofit on #GivingTuesday webinar yesterday? Here’s a quick recap.

With a little under 30 days left and 4,000+ partners we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday.

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Topics: year-end, Fundraising Ideas, Strategies and Tactics, Beginner, mSpiration

Mobilize your Supporters on #GivingTuesday

Posted by Elizabeth Same on Nov 3, 2013 1:13:00 PM

#GivingTuesdayOn November 27,2012 a movement was started. It started with a great idea and grew into something huge. Over 2,500 nonprofits inspired more than 100,000 people around the nation to come together and officially kick off the giving season with #GivingTuesday.

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Topics: giving season, Mobile Fundraising, Strategies and Tactics, mSpiration

The Wireless Industry- An Example of Working for the Common Good

Posted by Elizabeth Same on Oct 25, 2013 1:31:00 PM

By Jenifer Snyder, Executive Director, The mGive Foundation

Work together like the wireless carriers

At a time when collaboration sometimes seems in short supply, we wanted to highlight the example set by the wireless industry, who have been coming together for 30 years now, to create and preserve the common ground of  the wireless system that is now so central to all aspects of our daily lives.  The wireless industry’s achievement is proof that collaboration among rivals is not only possible but that working together can truly benefit the world. 

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Topics: year-end, Strategies and Tactics, Innovation and Creativity, Mobile History

Busting the Myths of Mobile – More Effective Donor Campaigns with Mobile Part Two

Posted by Elizabeth Same on Oct 23, 2013 8:49:00 AM

mobile mythsIf you’ve ever thought about fundraising more effectively; having better engagements with donors, increasing donor retention and breaking through the “clutter” – mobile can do that for you.  But not if you get frightened away by the myths you may have heard about mobile.  You can realize mobile’s full potential in your fundraising campaign if you get the facts.

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Topics: Mobile Engagement, Mobile Fundraising, Strategies and Tactics, Beginner, mobile myths

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